Samsung has again been caught using an image captured with a DSLR to advertise its mobile camera capabilities. The discovery was recently detailed on DIY Photography by writer and photographer Dunja Djudjic, who took the image and made it available for sale on EyeEm.
After receiving an alert that the image had been sold, Djudjic used a reverse image search and found the image on Samsung Malaysia’s website, where it features a different background and is used to advertise the Galaxy A8 Star’s Portrait Mode feature.
Samsung Malaysia displays two iterations of the image on its website, one with a sharp background replacing the original, another with a blurred background supposedly demonstrating the handset’s Portrait Mode capabilities.
Djudjic contacted EyeEm in an attempt to confirm whether Samsung purchased the image, but the company hadn’t yet received the sales data and was unable to confirm the buyer. Getty, which is partnered with EyeEm, was also contacted to determine whether the sale took place through its platform, but didn’t respond to the inquiry.
Djudjic attempted to contact Samsung Malaysia and Samsung Global, but was unable to get a response about the image’s use.
This isn’t the first time Samsung has been caught passing off stock images to advertise its mobile camera capabilities. In August, Samsung Brazil’s Twitter account tweeted two stock images advertising its Galaxy A8 camera capabilities, but later removed them after being called out.
Competitor Huawei was also previously caught using images captured with a DSLR to advertise its mobile camera capabilities. In 2016, the company used an image captured with a Canon 5D Mark III to advertise its P9 smartphone’s camera. Later in August 2018, the company published a video with images seemingly taken by the nova 3 and nova 3i, but that were later revealed to have been captured with a Canon DSLR.